B2B Account-based Marketing
A targeted approach to client acquisition
🎯 – Build better relationships
Tailor your messaging to suit the needs and interests of each prospect
🥷 – More agile Campaigns
Align sales and marketing teams to reduce costs and improve cohesion
🐘 – Create memorable experiences
Create a unique buyer journey and make the most of every interaction
Success Stories
“I’ve worked with Acquisition Channel on several campaigns, and the results have been incredible; on average, we’ve seen an improvement of 30% CPC, which is a huge improvement.”
“I’ve loved working with Acquisition Channel over the years; their attention to detail is second to none, and they are super up to speed with all the new MarTech.”
“Since partnering with Acquisition Channel, we’ve seen a significant boost in our ROI and lead quality. Their expertise and strategies have been invaluable in helping us achieve our targets.”
The ABM client acquisition method
Audience profiling
We’ll identify a list of target accounts and consider factors such as industry, business size, geography, headcount, revenue, and need for the product/service you’re selling.
Detailed buyer Personas
We’ll Develop detailed buyer personas for each audience segment to understand your ideal customers’ challenges, goals, and decision-making.
Map the customer journey
We’ll map out the critical touchpoints in the buyers’ journey and build a picture of the key decision swing factors affecting the outcome.
Account-based content
We’ll create content specifically designed to address the interests of each target demographic, layering up free value and introducing your brand as an authority.
Stronger client relationships
We’ll inject personalization to create memorable experiences and long-lasting relationships, turning customers into brand ambassadors.
The Team
Jack Keeling
Owner Director
I’m a multi-channel marketer who specializes in creating highly targeted campaigns that maximize clients’ return on investment. My expertise includes advertising, branding, search engine optimization, and business development. I use the latest tools and strategies to create customized client acquisition models that are lean and effective. If you’re seeking a sales and marketing partnership that seamlessly integrates with your business and delivers consistent, profitable growth on a budget, look no further.
Nicola Dower
Operations Manager
I manage campaign operations and offer crucial assistance to Jack and his team. My responsibilities include campaign workflow optimization, compliance monitoring, and data protection (including GDPR, CCPA, and other regulations). I also provide project management support and HR functions. We are a close-knit team at Acquisition Channel and keep each other accountable for delivering the highest standards for our clients.
Ready to Boost Your Client Acquisition?
Your dedicated growth partner
Acquisition Channel
Shoreham By Sea, UK