Customer Acquisition Strategy
First, we’ll conduct a complete and detailed audit of all active marketing channels, past and present. We’ll deep dive into what worked and what didn’t. The audit will also contain competitor research and trend analysis.
Brand Amplification
Once we have identified the right marketing channels to invest in, we begin by amplifying your brand message and helping you to create irresistible offers that speak to your target audience.
A/B split testing and data collection
We’ll analyze the traffic data and conversion rates to understand how well your marketing efforts perform and which strategies have the most potential for growth.
Conversion Optimization
We’ll begin fine-tuning our efforts and being as granular as needed to maximize every interaction and prospect touch point along the buyer journey.
Content Creation
We’ll identify topics with high search volume and potential reach. This content plan will be tailored toward your target demographic and designed to create awareness while increasing the top-of-funnel leads.
PPC & Social Advertising
If this turns out to be your most effective channel, we’ll help you navigate and manage online advertising accounts. We’ll ensure you get the best bang for your buck and work tirelessly to improve the overall return on ad spend (ROAS).
Why Choose Acquisition Channel?
We want to keep our partnerships for the long term. Therefore, we aim to be the only growth partnership you’ll ever need. To achieve this, we continually focus on improving the ROI for our clients month on month and year on year.
Not just a Box Ticking Exercise
We think outside the box and innovate new and exciting acquisition strategies for clients. We keep up to date on all the latest AI & Adtech. If there’s a competitive advantage out there to be had for our partners, we’ll find and deploy it.
The velocity of digital progress shows no signs of slowing as we rapidly head toward the next era in the evolution of the internet. Web 3.0 is just around the corner, and businesses adapting to the change will reap the rewards. What will this mean for search marketing? Virtual reality, augmented reality & blockchain applications are set to change everything. Voice search is rising, and video search continues to grow exponentially. Let the Acquisition Channel guide you through the maze and prepare for the upcoming quantum shift in digital marketing.